{"id":2227,"date":"2026-03-22T16:12:52","date_gmt":"2026-03-22T16:12:52","guid":{"rendered":"http:\/\/altafina-stripped.dev2.wshost.ca\/about-us\/"},"modified":"2026-08-25T15:58:51","modified_gmt":"2026-08-25T15:58:51","slug":"about-us","status":"publish","type":"page","link":"https:\/\/altafina.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\r\n\r\n<section class=\"section section--banner lws-animate-section\">\r\n    <div class=\"block block-banner\">\r\n        <div class=\"hero background-image\">\r\n                            <div class=\"hero-background\">\r\n                                            <picture>\r\n                            <source media=\"(min-width:1536px)\"\r\n                                    srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/05\/about-background-scaled-1-2048x1073.jpg\">\r\n                            <source media=\"(min-width:1024px)\"\r\n                                    srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/05\/about-background-scaled-1-1536x805.jpg\">\r\n                            <source media=\"(min-width:768px)\"\r\n                                    srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/05\/about-background-scaled-1-1024x536.jpg\">\r\n                            <img decoding=\"async\" src=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/05\/about-background-scaled-1-768x402.jpg\" alt=\"\">\r\n                        <\/picture>\r\n                    \r\n                                    <\/div>\r\n            \r\n            <div class=\"container relative\">\r\n                \r\n                <div class=\"hero-content flex flex-col items-center justify-center relative z-20 lws-fade-item\">\r\n                                            <div class=\"title-holder no-content\">\r\n                                                            <h1>About us<\/h1>\r\n                                                    <\/div>\r\n\r\n                        \r\n                                                            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\n\n\r\n    <section id=\"block_b10428746025e2559771e35c23c49cb7\" class=\"section section-text-animated palette-white lws-animate-section\">\r\n\r\n        \r\n        \r\n        <div class=\"block block-text-animated\">\r\n            \r\n  <div class=\"container medium animated-section\">\r\n    <div class=\"lws-flex-column lws-gap-small lws-fade-item  text-center items-center mx-auto w-full mx-auto\">\r\n\r\n      <div>\r\n        <h2 class=\"style-h3 animated-text\">AltaFina brings together independent, fee-based portfolio managers who share a common investment philosophy and have been serving investors for more than 40 years.<\/h2>\r\n      <\/div>\r\n\r\n      \r\n    <\/div>\r\n  <\/div>\r\n        <\/div>\r\n\r\n    <\/section>\r\n\n\n\r\n    <section id=\"block_b0f5664c66f695f42f99b06148bdc529\" class=\"section section-content-image palette-default lws-animate-section\">\r\n\r\n        \r\n        \r\n        <div class=\"block block-content-image\">\r\n            \r\n<div class=\"container\">\r\n        <div class=\"columns-holder ratio-50_50 single revere  pt-8\">\r\n        <div class=\"col-content layout-single\">\r\n            <div class=\"inner lws-flex-column lws-gap-small lws-fade-item\">\r\n                                                            \r\n                                                    <h2 class=\"style-h3\">40 years of independence, focused on your best interests<\/h2 class=\"style-h3\">                        \r\n                                                    <div class=\"content-text\">\r\n                                <p>For more than four decades, our mission has remained unchanged: to preserve true independence so we can act exclusively in our clients&#8217; best interests.<\/p>\n<p>Today, the AltaFina teams continue that tradition with a clear priority: helping families build, protect, and preserve their wealth with disciplined advice and long-term perspective.<\/p>\n                            <\/div>\r\n                                                            \r\n                \r\n                \r\n                            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"col-image\">\r\n            <figure class=\"image-figure\">\r\n\r\n                \r\n                    <div class=\"custom-ratio ratio-one-one lws-radius lws-fade-item\">\r\n                        <picture class=\"\"><source media=\"(min-width:1536px)\" srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/06\/40-ans-independance-2048x1796.jpg\"><source media=\"(min-width:1024px)\" srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/06\/40-ans-independance-1536x1347.jpg\"><source media=\"(min-width:768px)\" srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/06\/40-ans-independance-1024x898.jpg\"><img decoding=\"async\" src=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/06\/40-ans-independance-768x673.jpg\" alt=\"40-ans-independance\"><\/picture>                    <\/div>\r\n\r\n                    \r\n                \r\n            <\/figure>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n        <\/div>\r\n\r\n    <\/section>\r\n\n\n\n\n\r\n    <section id=\"block_476ff18068ef0054a2c3015eb254985a\" class=\"section section-content-image palette-white lws-animate-section\">\r\n\r\n        \r\n        \r\n        <div class=\"block block-content-image\">\r\n            \r\n<div class=\"container\">\r\n        <div class=\"columns-holder ratio-25_75 single revere  pt-8\">\r\n        <div class=\"col-content layout-single\">\r\n            <div class=\"inner lws-flex-column lws-gap-small lws-fade-item\">\r\n                                                            \r\n                                                    <h2 class=\"style-h3\">A structure designed to protect and benefit you<\/h2 class=\"style-h3\">                        \r\n                                                    <div class=\"content-text\">\r\n                                <p>We believe investors are best served through discretionary portfolio management, as it simplifies investment decisions and allows portfolios to be managed more efficiently and consistently. Yet fewer than 5% of licensed investment professionals in Canada are authorized to act as portfolio managers and offer this level of discretionary service. Most of them are affiliated with large financial institutions. <\/p>\n<p>We&#8217;ve chosen a different approach:<\/p>\n<ul>\n<li>Discretionary portfolio management<\/li>\n<li>An independent business model<\/li>\n<li>Fee-based compensation<\/li>\n<li>No proprietary products<\/li>\n<li>No sales quotas<\/li>\n<li>No direct or indirect influence on our investment recommendations<\/li>\n<\/ul>\n<p>This is more than a subtle distinction. It is a fundamental structural difference. Our business model is designed to minimize conflicts of interest and naturally align our interests with yours. It provides the foundation for a long-term relationship built on trust, transparency, and putting your interests first.   <\/p>\n                            <\/div>\r\n                                                            \r\n                                    <div class=\"buttons-holder lws-fade-item pt-8\">\r\n                                                    <a href='http:\/\/altafina.com\/en\/contact-us\/' title='Get in Touch' target='' class='button main'><span>Get in Touch<\/span><\/a>                                            <\/div>\r\n                \r\n                \r\n                            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"col-image\">\r\n            <figure class=\"image-figure\">\r\n\r\n                \r\n                    <div class=\"custom-ratio ratio-tree-seven lws-radius lws-fade-item\">\r\n                        <picture class=\"\"><source media=\"(min-width:1536px)\" srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/04\/horsepicture12.jpg\"><source media=\"(min-width:1024px)\" srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/04\/horsepicture12.jpg\"><source media=\"(min-width:768px)\" srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/04\/horsepicture12.jpg\"><img decoding=\"async\" src=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/04\/horsepicture12.jpg\" alt=\"HorsePicture12\"><\/picture>                    <\/div>\r\n\r\n                    \r\n                \r\n            <\/figure>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n        <\/div>\r\n\r\n    <\/section>\r\n\n\n\n\n\r\n    <section id=\"block_50cb5f75f3bccbcd8c883037a2f060fc\" class=\"section section-content-image palette-white lws-animate-section\">\r\n\r\n        \r\n        \r\n        <div class=\"block block-content-image\">\r\n            \r\n<div class=\"container\">\r\n        <div class=\"columns-holder ratio-25_75 single   pt-8\">\r\n        <div class=\"col-content layout-single\">\r\n            <div class=\"inner lws-flex-column lws-gap-small lws-fade-item\">\r\n                                                            \r\n                                                    <h2 class=\"style-h3\">Our mission Is simple<\/h2 class=\"style-h3\">                        \r\n                                                    <div class=\"content-text\">\r\n                                <ul>\n<li>Simplify your financial life and maximize the opportunities available to you.<\/li>\n<li>Make better financial decisions when they matter most.<\/li>\n<li>Enjoy retirement with confidence, knowing your financial future is planned, protected, and in capable hands.<\/li>\n<\/ul>\n                            <\/div>\r\n                                                            \r\n                \r\n                \r\n                            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"col-image\">\r\n            <figure class=\"image-figure\">\r\n\r\n                \r\n                    <div class=\"custom-ratio ratio-tree-four lws-radius lws-fade-item\">\r\n                        <picture class=\"\"><source media=\"(min-width:1536px)\" srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/04\/about-shake-hankds.jpg\"><source media=\"(min-width:1024px)\" srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/04\/about-shake-hankds-1536x1025.jpg\"><source media=\"(min-width:768px)\" srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/04\/about-shake-hankds-1024x684.jpg\"><img decoding=\"async\" src=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/04\/about-shake-hankds-768x513.jpg\" alt=\"about shake hankds\"><\/picture>                    <\/div>\r\n\r\n                    \r\n                \r\n            <\/figure>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n        <\/div>\r\n\r\n    <\/section>\r\n\n\n\r\n    <section id=\"block_7766e62ffa349059ceab90107f54a020\" class=\"section section-content-image palette-dark lws-animate-section\">\r\n\r\n        \r\n        \r\n        <div class=\"block block-content-image\">\r\n            \r\n<div class=\"container\">\r\n        <div class=\"columns-holder ratio-25_75 single revere  pt-8\">\r\n        <div class=\"col-content layout-single\">\r\n            <div class=\"inner lws-flex-column lws-gap-small lws-fade-item\">\r\n                                                            \r\n                                                    <h2 class=\"style-h3\">Our values<\/h2 class=\"style-h3\">                        \r\n                                                    <div class=\"content-text\">\r\n                                <ul>\n<li><strong>Integrity <\/strong>Act independently. Act with integrity. Act in your best interest.  <\/li>\n<li><strong>Authenticity<\/strong> Provide honest advice with transparency and loyalty.<\/li>\n<li><strong>Teamwork<\/strong> Respect. Listen. Combine our strengths to make better decisions together.  <\/li>\n<\/ul>\n                            <\/div>\r\n                                                            \r\n                \r\n                \r\n                            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"col-image\">\r\n            <figure class=\"image-figure\">\r\n\r\n                \r\n                    <div class=\"custom-ratio ratio-tree-four lws-radius lws-fade-item\">\r\n                        <picture class=\"\"><source media=\"(min-width:1536px)\" srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/04\/about-baby-hand.png\"><source media=\"(min-width:1024px)\" srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/04\/about-baby-hand.png\"><source media=\"(min-width:768px)\" srcset=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/04\/about-baby-hand.png\"><img decoding=\"async\" src=\"https:\/\/altafina.com\/wp-content\/uploads\/2026\/04\/about-baby-hand.png\" alt=\"about baby hand\"><\/picture>                    <\/div>\r\n\r\n                    \r\n                \r\n            <\/figure>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n        <\/div>\r\n\r\n    <\/section>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2227","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/altafina.com\/en\/wp-json\/wp\/v2\/pages\/2227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altafina.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/altafina.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/altafina.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/altafina.com\/en\/wp-json\/wp\/v2\/comments?post=2227"}],"version-history":[{"count":19,"href":"https:\/\/altafina.com\/en\/wp-json\/wp\/v2\/pages\/2227\/revisions"}],"predecessor-version":[{"id":3212,"href":"https:\/\/altafina.com\/en\/wp-json\/wp\/v2\/pages\/2227\/revisions\/3212"}],"wp:attachment":[{"href":"https:\/\/altafina.com\/en\/wp-json\/wp\/v2\/media?parent=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}